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Grammar Coffee

Logo Design

Logo Design

Branding for a specialty coffee catering company

Color Palette

Color Palette

Five colors were chosen to represent the brand based on the rust color of a fresh espresso drip

Logo Variations

Logo Variations

Five logo variations were designed for different applications

Supporting Font

Supporting Font

Two supporting typefaces were chosen from the font PT Serif. A serif font was chosen to read like a book relating the brand identity back to the name Grammar Coffee.

Packaging Design

Packaging Design

The logomark chosen is a hand script G punctuated by a small coffee bean relating it to the company name Grammar Coffee. The logotype pairs nicely with the logomark in a couple variations. This bold yet minimal design evokes feelings of knowledge and wisdom.