Branding for a specialty coffee catering company
Five colors were chosen to represent the brand based on the rust color of a fresh espresso drip
Five logo variations were designed for different applications
Two supporting typefaces were chosen from the font PT Serif. A serif font was chosen to read like a book relating the brand identity back to the name Grammar Coffee.
The logomark chosen is a hand script G punctuated by a small coffee bean relating it to the company name Grammar Coffee. The logotype pairs nicely with the logomark in a couple variations. This bold yet minimal design evokes feelings of knowledge and wisdom.